The turn has come to introduce Invest Sweden, another of the new partner organisations of the Sweden-India Nobel Memorial Week 2010. When asked about their main motivation for joining the initiative, Srikant Illuri, Country Head of Invest Sweden in India, points at Nobel Memorial Week's linkage to innovation, as well at the emphasis of Sweden-India relations:
"At Invest Sweden, innovation lies at the heart of what we communicate. Here in India, our aim is to connect Indian companies to the best business opportunities in Sweden. Thus, it is important for us to inform our clients about Sweden's innovative culture and business climate, as it offers the perfect complement to the companies we actively work with here."
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